• How often do you conduct a survey?
The program is an annual event. A new survey is conducted each year.

• Who does the polling?
The Consumers' Choice Award commissions the study to various U.S. and Canadian independent research firms such as Synovate and the Gallup Poll organization.

• Who is being polled?
Interviews are randomly chosen among the general public and top-ranking managers of business.

• How is this information retrieved?
Interviews are administered by telephone using CATI (Computer Assisted Telephone Interviewing).

• How many categories are there?
There are approximately 100 categories divided between service providers and retail businesses. The actual number of categories varies between cities. New categories are introduced yearly.

• What questions are the interviewee's asked?
The question asked was the following: "We would like to know your opinion about Indianapolis companies which have distinguished themselves the most in various sectors in the past year. To help you in your choices, please consider the elements of quality, service, value, appearance, as well as any other criteria which you might value as important. "

• What does the Consumers' Choice Award mean to a business?
The Consumers' Choice Award is considered the seal of excellence. The award not only constitutes the crowning achievements of their efforts, but more importantly it also represents the most valuable reward of all, the knowledge that they have earned the trust and loyalty of consumers.

• How are the award recipients acknowledged?
All award recipients are notified of their award status with a congratulatory letter. Businesses that wish to participate in a promotional program can elect to do so in order to leverage their award status in the community.